BULLYING ISSUES BECOME A REALITY FOR KIDS AND THEIR PARENTS THIS SUNDAY ON "DATELINE NBC"

BULLYING ISSUES BECOME A REALITY FOR KIDS AND THEIR PARENTS THIS SUNDAY ON "DATELINE NBC"


Kate Snow's provocative hidden-camera report looks at how kids really respond to bullying when they don't know their parents are watching—Sunday, March 6th at 7 PM/ET




NEW YORK, NY—February 28, 2011— This Sunday at 7 PM/ET, "Dateline NBC" takes a provocative and revealing look at how kids really respond to bullying when they don't know their parents are watching. With the help of child behavior experts, volunteer parents, and kid actors playing along as bullies and victims, "Dateline's" hidden cameras are in the room when unsuspecting teenagers are put to the test in various apparent bullying situations. From boys getting rough in a school gym, to girls picking on others because of their clothes and weight, will these kids do what their parents hope and predict? "Dateline" correspondent Kate Snow watches with the parents as they get to see how their children handle the different scenarios, and talks to them about the sometimes surprising reactions. These volunteer parents agreed to participate in this report in the hopes of learning some valuable lessons, and to prompt conversations among other parents and their children across the country.

To preview Sunday’s episode of “My Kid Would Never… Bully,” click here: http://datl.in/hZg8Wc



This primetime special entitled, "My Kid Would Never… Bully" explores how difficult confronting bullies can be, and shows that despite the way parents hope their kids would behave, when bullying issues become a reality for these teens, some rise to the challenge while others react in a variety of different ways. This episode builds on a similar hidden camera report done by Snow in September 2010, entitled "The Perils of Parenting."

"My Kid Would Never… Bully" airs Sunday, March 6th at 7 PM/ET on "Dateline NBC." David Corvo is the executive producer of "Dateline NBC."